MONTEPULCIANO: TUSCAN VILLAGE FOR WINE LOVERS
More often than not, OTAs like Bestjet bank on nominal override payments which hit their bank accounts on a quarterly or annual basis. While these payments are never enough to support a profitable business in and of themselves; the same OTAs are often rewarded handsomely for hitting aggressive growth targets. In some cases, OTAs will heavily discount a retail fare in pursuit of these targets, even if it means – as in Bestjet’s case - making a substantial loss on every ticket in the process. This is particularly common, of course, if they have a growth target in place with an airline and are short of achieving it. When the system works, a discounted fare generates thousands of bookings, and the overall target is achieved.