APT in Their Own Words

A family-owned company since its conception in the 1920s. APT had its beginnings when Bill McGeary built a bus body on a tray truck after a tram strike affected the city of Melbourne. Through Bill's son Geoff, APT pioneered Australia's dynamic travel industry in the 1960s and 1970s via a diverse range of modes. Such innovation continues to thrive within the APT Group today, now a multi-brand business with an extensive global portfolio of touring and cruising products still owned and controlled by the McGeary family

Over 85 years Australian Family OwnedThe essence of APT started in Australia in 1927 by Bill McGeary, and is still owned and run by the McGeary family, including the third generation, Rob and Lou. Fully Inclusive Holidays and Guaranteed PricesAll our prices are fully inclusive and guaranteed, so you'll know exactly where you stand.APT Cultural Touring ExperiencesWith APT, we have a great mix of cultural touring experiences so you can discover the local culture first-hand.

APT's Awards - Travel Industry RecognitionAPT is proud to be consistently the most awarded touring company in Australia but what gives us greatest pleasure is the 98% satisfaction rating from APT travellers. Over 85 years Australian Family OwnedThe essence of APT started in Australia in 1927 by Bill McGeary, and is still owned and run by the McGeary family, including the third generation, Rob and Lou. 

Fully Inclusive Holidays and Guaranteed PricesAll our prices are fully inclusive and guaranteed, so you'll know exactly where you stand.APT Cultural Touring ExperiencesWith APT, we have a great mix of cultural touring experiences so you can discover the local culture first-hand.APT's Awards - Travel Industry RecognitionAPT is proud to be consistently the most awarded touring company in Australia but what gives us greatest pleasure is the 98% satisfaction rating from APT travellers.

Life-enriching, relaxing and unique - an APT river cruise is the ultimate holiday experience. Discover unforgettable destinations as you travel in total comfort and style. From Europe and Africa to China and Vietnam, you will wake up each morning in a new location, ready to explore new sights on an APT river cruise.

World-Class River Cruising

Our unquestionable experience and passionate pursuit of perfection has earned us the reputation of the most innovative and awarded luxury river cruise operator on Europe’s waterways. On an APT cruise you'll enjoy delicious gourmet cuisine, attentive personalised service, nightly on board entertainment, and a Cruise and Tour Director to ensure your Europe River Cruise is unforgettable.  

Award-Winning River Ships

From the moment you step aboard, you’ll see why APT is the first choice with discerning travellers. Bringing the elegance and amenities of a five-star hotel to the water, our European river ships offer a truly luxurious experience. Learn more here.Wine Series CruisesOur themed wine series cruises are sure to delight. Uncover the secrets of a continent steeped in centuries of wine-making traditions with visits to picturesque vineyards, onboard wine tastings and a hosted dinner in the Chef's Table Restaurant by one of our Wine Ambassadors. 

All Inclusive Luxury

Experience the ultimate in personalised luxury with absolutely everything taken care of by APT. From port charges to airport transfers; excursions to entertainment; meals to gratuities; and much more – relax, we’ve got it covered. Learn more here.Royal Signature ExperiencesLuxurious and decadent, APT offers three must do Royal Signature Experiences that are available exclusively on select APT Collection river cruises. Embark on the ultimate imperial rail journey aboard the Majestic Imperator; discover where royalty rests its head at Namedy Castle; and be entranced by a divine concert at the City Palace in Vienna. 

Luxury Hotel Experiences Stay in the heart of Europe's most magnificent cities, in Europe's most magnificent hotels. Our Grand City Stay hotels are an experience in themselves. Choose to extend your stay and explore further from one of these world-class properties.

World-Class River Cruising

Our unquestionable experience and passionate pursuit of perfection has earned us the reputation of the most innovative and awarded luxury river cruise operator on Europe’s waterways. On an APT cruise you'll enjoy delicious gourmet cuisine, attentive personalised service, nightly on board entertainment, and a Cruise and Tour Director to ensure your Europe River Cruise is unforgettable.  

Award-Winning River Ships

From the moment you step aboard, you’ll see why APT is the first choice with discerning travellers. Bringing the elegance and amenities of a five-star hotel to the water, our European river ships offer a truly luxurious experience. Learn more here.Wine Series CruisesOur themed wine series cruises are sure to delight. Uncover the secrets of a continent steeped in centuries of wine-making traditions with visits to picturesque vineyards, onboard wine tastings and a hosted dinner in the Chef's Table Restaurant by one of our Wine Ambassadors.

All Inclusive Luxury

Experience the ultimate in personalised luxury with absolutely everything taken care of by APT. From port charges to airport transfers; excursions to entertainment; meals to gratuities; and much more – relax, we’ve got it covered.

Royal Signature Experiences

Luxurious and decadent, APT offers three must do Royal Signature Experiences that are available exclusively on select APT Collection river cruises. Embark on the ultimate imperial rail journey aboard the Majestic Imperator; discover where royalty rests its head at Namedy Castle; and be entranced by a divine concert at the City Palace in Vienna.

Luxury Hotel Experiences 

Stay in the heart of Europe's most magnificent cities, in Europe's most magnificent hotels. Our Grand City Stay hotels are an experience in themselves. Choose to extend your stay and explore further from one of these world-class properties. 

By Sarah Fenton

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Your MTA Travel Expert